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This is now Shoe Envy’s third summer selling the highly sought after Fitflop sandals.  What a phenomenon they have become! 

It seems that everyone has heard of Fitflops now, and most women own at least one pair.  Many women will find them hard to resist – with a price point that makes them accessible to most, and the allure of toning legs and bum just by walking around – how can we resist! 

But do they actually work and do as they claim to?  Can they really burn fat, improve posture, strengthen muscles and reduce joint strain?  Well yes, we really do find that FitFlops work – as you can imagine customers are not shy in feeding back to the retailer and 99% of the feedback is staggeringly positive. They work by slightly destabilising the foot, creating a sort of tension in the muscles of the foot and leg, using their patented ‘micro-wobbleboard’ technology. It creates an effect a bit like walking on sand.

Your legs and bum are toned by wearing Fitflops, and your notice the change the more you wear them, and many Fitflop users have gained other benefits from wearing these wonder-shoes too!  Customers have stated that FitFlops have helped with easing lower back pain, due to their shock-absorption, and customers have stated they have helped with all sorts of other conditions:  arthritis, knee and hip problems, cramp in the toes to name but a few. 

Apart from the science and technology, Fitflops actually look great, and will appeal to style-conscious women. In addition to the original Walkstar, they keep the product line fresh with new styles like the more feminine Electra and  Pietra; these two versions of the summer FitFlop are expected to by far outsell the rest, and most women will have at least two pairs if not more!  

 Fitflop have not stopped at making a flip-flop version. They have developed a range of winter FitFlop boots, so the toning can continue when summer is over and even a FitFlop trainer version has been produced due for release in July / August 2010. There seems no end in sight for the popularity of the shoes with the gym built in!

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